And, according to the responses I’ve heard from tons of my Twitter friends, I think a lot of you agree.
I’m talking about a news story I saw the other day about the Fort Wayne News-Sentinel announcing that they were acquiring an existing, local publication – Parenting in Fort Wayne – and repackaging it for their own newspaper.
The “wow” part of the story is that they are renaming the publication “Mom.”
“It’s the same content moved into this new container,” according to Connie Haas Zuber, editor of Mom.
Ms Zuber said the name change “..strengthens the brand.”
I don’t know about you, but I feel like we just took a step back to the fifties. Get your string of pearls out all you mom pals. And us dads are looking forward to the pot roast in the oven!